In today’s environment of technological change, keeping track of the increasingly complex innovation process can be aided by tools like models. Past conventional perspectives on the technical innovation process focused on the market pull & technology push theories. These theories about technological advancement evolved into Interactive/Coupling model. Responding to the premise of the market pull/tech push concept, which viewed technological innovation as a reactive force responding to the market as a source of inspiration, the Interactive/Coupling model suggests that the market joins forces with a technological void to fill a need for consumers.
IT recruiters can take these models and their premises into consideration when placing technical candidates in innovative, technological solutions-oriented companies. Technical staffing firms that understand the role of the market in IT job demand, in particular for technical innovators, will be able to meet technical employer demand with IT candidates that have the qualifications for the job, and know what those firms are looking for in a technical consultant. The information technology industry depends on change, and mapping the direction of that change through models of the innovation process can bring clarity to technical job-seekers and IT staffers as they conceptualize the current technological landscape.