Job Description

Email Marketing Manager

Location:

New YorkNew York

Date Posted:

5/19/2022

Employment Type:

Permanent

Recruiter:

Clayton Minnich

Recruiter Email:

clayton.minnich@avidtr.com

Job ID:

JN -052022-15052

Job Description

Summary:
We are seeking a Manager, Email Marketing to lead the email marketing team. Reporting to the Director, Marketing Technology & Operations, this individual is expected to manage the email marketing calendars, assign work to team as bandwidth is available and be an excellent communicator to all colleagues on the status of all email marketing initiatives. As the owner of the Marketing email tool, this individual will need to realize the investment in the tool, optimizing the system to allow the team to work efficiently in the tool, create ease of connecting metrics to the greater digital story. This individual will identify additional tools needed to provide better insights into the performance of the email channel, this could include email rendering tools, inbox placement tools, email validation tools, etc. 


What You'll Do:

  • Managing the team which executes all email communications for client

  • Assess and own the email marketing tool to confirm it is the right tool and meets the need for the client

  • Managing staff to make sure all email marketing messages get out in a timeline fashion.

  • Rolling up his/her sleeves to step in if need to build email creative, test and get emails approved.

  • Optimize and own the email creation/qa process

  • Work with the greater Marketing Operations and Technology team for connected email metrics

  • Providing guidance on email best practice including ways to increase engagement, adjustments to audience list, etc.


Who You Are:

  • High school diploma or equivalent required, bachelor’s degree preferred.

  • Minimum of 8 years of experience in an email marketing professional role preferably in large corporate environment.

  • Excellent verbal and written communication and proof reading skills.

  • Strong computer skills, including web-based research and Microsoft Office Suite 2010. 

  • Ability to prioritize work to balance multiple projects and deadlines with minimal supervision.

  • Ability to work in a fast-paced, team environment.

  • HTML knowledge

  • Basic Adobe Photoshop editing

  • Working technical knowledge of  Email tools such as Vuture, Constant Contact, Mailchimp, Marketo or Pardot

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