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Marketing your company name is critical in every industry.  Think of the power brand recognition holds.  For example, when’s the last time you asked for a “Coke” with your sandwich?  Used a Q-Tip?  Kleenex?  All three items are actually the names of the products, not the action item.  This is the power of brand marketing.

The IT recruiting industry is no different.  When you think of temp workers, you might reference “Manpower.”  When you think Finance, you might say “AccountTemps.”   The goal of every company is to brand your name associated with your industry.  The goal of AVID Technical Resources is to make you say “AVID” when looking for IT staffing needs.

AVID is an IT recruiting company headquartered in Boston, MA.  Given the company’s explosive growth over the last eight years, the firm has been recognized as one of the fastest growing IT recruiting agencies in the country.

While most information technology professionals in the Boston and Providence markets know AVID by name, the company has been focusing on an aggressive expansion plan to market the company across the nation.  While you’re not going to ask for an “AVID” with your next sandwich, we hope that you use our company name the next time you reference IT staffing needs.