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Recently one of the e-book applications that Sony submitted was rejected by the Apple store.  The reason for this was because it prompted the consumer to download the books directly from the app.  Other e-book applications allow you to read the books within the application but in order to purchase the books you need to log into Apple Safari and access it via their website.

Subsequently, it’s apparent that Apple is attempting to push everyone to switch over to their Apple store and e-book reader.  They’re also making it tedious for consumers to use other applications as they have to open more than one program in order to read the books .

As advanced and convenient as it is to use Apple devices, as soon as you introduce products or applications that are not created by Apple, it becomes more difficult to get some tasks done.  Will Apple change this in the future?  I posed this question to a number of IT recruiters  in Boston.  We don’t think they will.  Apple is going for world domination, the advent of the iPod and now the iPhone, coupled with their increasingly popular MacBook may just get them there.

In terms of their success, it is better for Apple to make things more compatible.  If consumers are pushed away from using things they like on Apple devices, eventually they will switch over.  The technical recruiters that I polled all said they would switch over to Macs if they had to in order to utilize all of their Apple products.