Marketing Performance Data Analyst

REQUIREMENTS

• Track and report on campaign performance across email, social, web, paid, and earned media
• Clean, segment, and analyze marketing data using HubSpot and GA4
• Build dashboards that blend performance metrics with clear, narrative insights
• Identify trends, gaps, and growth opportunities focused on audience and content engagement
• Partner with the Product Marketing Manager to optimize messaging and targeting
• Translate data into intuitive narratives for stakeholders and leadership
• Design and analyze A/B and multivariate tests to improve campaign outcomes
• Provide pre/post-campaign analytics and strategic recommendations
• Forecast trends and evaluate attribution models to shape planning
• Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager
• Maintain marketing data integrity across CRM, automation, and analytics systems
• Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement