IT Recruiting Companies: Building Your Own Brand

Technical recruiters not only work within IT staffing firms, they also work for themselves.  Their hard work, inner passion, and drive are reflected in the quality of their work and results.  How can they replace the label of IT headhunters and make it one of their own?  Read on for some tips to develop a unique IT recruiting brand.


Find what you enjoy most about the IT staffing industry and take advantage of it. Take that aspect and perfect it to make the process more enjoyable.  Research your areas of weakness for improvement and set realistic and attainable goals by building your skills.  If IT professionals are not passionate about their work, hiring managers and IT recruiters will notice.

Define Yourself

Think of how you perceive yourself, and then how others view you.  If you are extremely organized, make that your thing.  If you are always prompt with meetings, phone calls, or emails, others will take note and look to you in terms of responsibility.  Keep a clean, professional appearance and demeanor because what it can take you far.

Stand Out

Do something differently than the competition or your peers to stand out at IT staffing companies.  Getting people to talk about what separates you from others is buzz marketing.  It’s the best kind of promotion because it is free advertisement!  Tangibly get your name out there as well, be it through resumes or business cards, and find a tag line.  The more exposure an IT headhunter has, the more opportunities will arise.

Try to avoid getting ahead of yourself and stay loyal to your commitments.  Backing out of your agreements or failure to meet expectations can set you two steps backward and give you a hard reputation to shake!

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AVID (Applications, Voice, Internet, Data) Technical Resources is a leading Information Technology recruiting company. Specializing in placing contract and permanent personnel in both Infrastructure Support and Applications Development positions, AVID has a national presence supporting clients ranging from small businesses to Fortune 100 companies. Headquartered in Boston, MA, AVID has achieved tremendous growth since the firm's inception in 2003. This has triggered numerous national awards and recognition, such as being named to Inc. 500 Magazine's list of 5,000 Fastest Growing Privately-held Companies in the US in 2010, 2011 and 2013. Additionally, the firm boasts of having more than 100 five-star reviews on Google from clients and candidates who rave about their experience and interaction with the firm's recruiters.