Energy Drinks—The New Coffee of the IT Recruiting Industry?

Coffee has been brewed since the mid 1400’s, providing a natural source of caffeine and an extra push when needed for IT recruiters. For years, technical staffing firms looked forward to their morning or afternoon brew, perfected with their choice fixings, and distinct flavor. Now with innovative caffeine products such as energy drinks and shots, is coffee’s prevalence in the caffeine market threatened? When technical recruiters need a boost, which should they turn to, coffee or energy drinks? The answer is it depends…


Both coffee and energy drinks provide different levels of caffeine. The caffeine content of coffee is in the hands of the IT staffing representatives. Coffee can have its caffeine content diluted, or you can choose to drink decaffeinated coffee. Likewise, the coffee can be double brewed for an extra kick, or you  can simply order a larger size.

Energy drinks come with designated caffeine content, leaving technical recruiting reps to choose if they would like to drink the entire can or opt for a drink with more or less caffeine. The drinks also range in size and amount of provided caffeine, so there are options!


Coffee is more affordable when you consider price and where you purchase it. Home brewed coffee is significantly cheaper than paying a visit to a coffee shop daily, with shop prices typically ranging from $1.50 to $5.00. Energy drinks are similarly priced to coffee shops, typically $2.00 to $5.00, depending on size and caffeine content. If you are money conscious, opt to brew your own coffee in the IT recruitment office and save!


You usually need to go to a store to buy an energy drink or buy in bulk to have readily available (and get a better deal). Luckily, for Boston IT recruiting firms, there are stores and coffee shops on nearly every corner. You can have coffee stored in your cabinet for whenever you need it, too.


Coffee is healthier than energy drinks when consumed without all the bells and whistles. Black coffee is natural and provides antioxidants and fiber. Energy drinks lack vitamins and are typically made with copious amounts of sugar or artificial sweeteners. If IT headhunters cannot handle the taste of black coffee, they can opt for skim milk rather than cream and flavored coffee to ward off additional sugar.

Alternative Energy Sources

Coffee and energy drinks are not the only way to boost your mood and work level. Never use caffeine to subsidize sleep or suppress appetite.  Productivity levels will crash! Naturally increase your energy by going for a walk or snacking on healthy fruit and vegetables. Be sure to exercise regularly and get enough sleep each night to maintain good focus and improve your attitude.

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AVID (Applications, Voice, Internet, Data) Technical Resources is a leading Information Technology recruiting company. Specializing in placing contract and permanent personnel in both Infrastructure Support and Applications Development positions, AVID has a national presence supporting clients ranging from small businesses to Fortune 100 companies. Headquartered in Boston, MA, AVID has achieved tremendous growth since the firm's inception in 2003. This has triggered numerous national awards and recognition, such as being named to Inc. 500 Magazine's list of 5,000 Fastest Growing Privately-held Companies in the US in 2010, 2011 and 2013. Additionally, the firm boasts of having more than 100 five-star reviews on Google from clients and candidates who rave about their experience and interaction with the firm's recruiters.